Foster Farms Integrated Campaign
The “Foster Imposters” where widely known in the general market. Goodby Silverstein & Partner’s ten year campaign had position these two little fellows in the general market but the hispanic market had no clue they existed. To position the Imposters in this market a corrido style music video was made where we narrated the story of how these two chickens from Arkansas traveled down to California to try to become Foster Farms Chickens. To give more realism to this story we created several behind the scenes segments (seen below the corrido ad). In this segment a classical celebrity fight is recreated with a back and forward between these two celebrities. The Foster Imposters claim they did the music video just because they are friends of Los Tucanes de Tijuana and the band discredit this claim.
Behind the Scenes for the “Tucanes de Tijuana Campaign”
